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National Federation of the Blind and Target Agree to Class Action Settlement

8/27/2008

 

FOR IMMEDIATE RELEASE

CONTACT: 
Chris Danielsen                                         Target Communications
Public Relations Specialist                          (612) 696-3400
National Federation of the Blind
(410) 659-9314, extension 2330
(410) 262-1281
cdanielsen@nfb.org

National Federation of the Blind and Target
 Agree to Class Action Settlement

Target Will Ensure That Web Site Remains
 Accessible to Guests Who Use Assistive Technologies

Baltimore, Maryland (August 27, 2008): The National Federation of the Blind (NFB) and Target (NYSE: TGT) announced today that they have settled a class action lawsuit regarding access to the Target.com Web site by blind people. 

Dr. Marc Maurer, President of the National Federation of the Blind, said: “Access to Web sites is critical to the full and equal participation of blind people in all aspects of modern life.  The National Federation of the Blind is pleased to have reached a settlement with Target that is good for all blind consumers, and we recognize that Target has already taken action to make certain that its Web site is accessible to everyone.  We look forward to working with Target in the coming months to help make additional improvements that will enhance the experience of blind visitors to Target.com.  It is our sincere hope that other businesses providing goods and services over the Internet will follow Target’s example and take affirmative steps to provide full access to their Web sites by blind consumers.”

Bruce Sexton, Jr., a named plaintiff in the case from the beginning, added:  "This settlement marks a new chapter in making Web sites accessible to the blind.  I commend Target for committing to being a leader in online accessibility."

Steve Eastman, president of Target.com, said: “First and foremost, Target is committed to serving all our guests.  As our online business has evolved, we have made significant enhancements in order to provide an accessible shopping experience.  We are pleased to have reached an agreement with the National Federation of the Blind regarding the accessibility of Target.com for individuals who use assistive technologies and will work with the NFB on further refinements to our Web site.”

As part of the settlement, Target will establish a $6 million fund from which members of the California settlement class can make claims.  In addition, the National Federation of the Blind will certify the Target Web site through its Nonvisual Accessibility Web Certification program once agreed upon improvements are completed in early 2009.  Target and NFB have agreed to a three-year relationship during which NFB will perform accessibility testing of the Target Web site.  For more information about the terms of the settlement, please visit www.nfbtargetlawsuit.com.

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About the National Federation of the Blind
With more than 50,000 members, the National Federation of the Blind is the largest and most influential membership organization of blind people in the United States.  The NFB improves blind people’s lives through advocacy, education, research, technology, and programs encouraging independence and self-confidence.  It is the leading force in the blindness field today and the voice of the nation's blind.  In January 2004 the NFB opened the National Federation of the Blind Jernigan Institute, the first research and training center in the United States for the blind led by the blind.

About Target
Minneapolis-based Target serves guests at 1,648 stores in 47 states nationwide by delivering today’s best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.

 

 

 

 

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